"good artists copy. great artists steal."
- Pablo Picasso
Brands are like street signs. These signs are designed to communicate substantial information in fractions of a second. These signs typically require no words, and often span globally their similarities in color and shape. You may not be used to driving on a rural road in Iceland, but you will surely recognize the stop sign approaching by its universal shape and color.
Successful brands function in this very same manner. As consumers, we decide our interest in new brands or products — as well as maintain our loyalty to those brands very quickly in our subconscious. The colors, shapes and tone of these brands trigger an emotional response that we mentally categorize throughout our lives.
Fearless Creativ understands that your brand is unique. We understand that today's customer is more educated than ever — yet has an alarmingly short attention span. Let us help you reach the audience your brand needs through purposeful creative that clearly communicates your product/service.